The evidence indicates that the Spanish language is the second most used language on the Internet and global social networks like Facebook and Twitter. The number and quality of contents in Spanish are however deficient, and many are translations from other languages, mainly English. This matter is further complicated when it comes to scientific contents.
Content development is therefore essential. When users search for answers on the network, it is not enough to ask and get information in Spanish. It is imperative to attain high quality contents prepared by groups of scientists and scholars.
“Piel Latinoamericana” is a platform with eighteen years of experience and more than 12,000 subscribers interested in dermatology, able to contribute to a significant improvement of content and high quality courses in dermatology.
The main objectives of the project are:
- Continuing education for dermatologists with an emphasis on tropical dermatology and selected diseases of universal importance
- Design and development of a complete website with high quality content targeted to the Spanish-speaking dermatology community, with the participation of dermatologists, scientists, journalists, social media experts and the pharmaceutical industry in order to improve the Spanish-delivered information reaching the user and seeking consensus on Public Health Dermatology issues.
The specific objectives are:
A) The design and development of ten courses aimed at improving and updating dermatological knowledge: The five multimedia courses would be built on the following themes: 1) Infectious pathology: Bacterial infections – Leprosy, tuberculosis and other mycobacterial skin diseases – mycoses – systemic parasitosis – ectoparasitosis; 2) Acne and related diseases; 3) Skin Immunology; 4) Dermatopathology; 5) Pediatric Dermatology; 6) Psychodermatology;.7) Dermatological research methodology; 8) Dermo-cosmetic procedures; 9) Handling of skin tumors; and 10) Management of communication technology in dermatology.
B) The design and development of a complete Website with high quality content for the community. The themes to be discussed include, among others: Sunscreens – Cosmetic Dermatology – Dermatological therapeutics – Public Health Dermatology – Melanoma and other skin cancers.
Throughout the years, “Piel Latinoamericana” has developed interaction with scholars from distinguished universities in Spain and Latin America, which include residents from various postgraduate schools in dermatology and dermatopathology. In addition, our platform has obtained financial support from academic societies, ONGs and the pharmaceutical industry.
Success Criteria and Evaluation
The project’s success can be gauged by a demonstration of ongoing research on the educational needs and requirements of dermatologists.
Results are expected to lead to some of the following achievements:
– Multiplication of on-line educational approaches in Spanish dermatology contributing to continuing education for dermatologists using social networks and community health lectures as well as courses on the Web
– Creation of of active discussion groups (forums) of health professionals with similar interests to obtain the best possible information
– Increased use of the “Piel Latinoamericana” platform as a dportal for other Web pages or Dermatology journals.
– Increased use of the “Piel Latinoamericana” platform as a dermatology community’s reference for information on cutaneous issues (sunscreen, melanoma etc.), as a reference by journalists, various media professionals (from newspapers, magazines, radio or television) and also as a reference by the pharmaceutical industry.
Items for evaluation and tracking are:
1) The ten courses offered; 2) Advertising campaign of courses; 3) Evaluation of courses (penetration, applicability, quality); 4) Creation of the site’s content; 5) Design and assembly of the first theme for the observatory; Evaluation by the managers of the observatory; 6) Launch of the site content